From In-Office to Anywhere: Our New Mission and Vision

As a marketing leader, few things can stop me in my tracks like a good, simple message. Whether it is a tagline, campaign, or vision statement, seeing or hearing something that has the power to move hearts and minds is a skill that I deeply admire. 

I’ve spent most of my career in healthcare, and am asked a surprising amount why I’m so committed to this industry when I could work on things like craft beer or cryptocurrency rather than CPT codes.

The fact is, whether we like it or not, we are all healthcare consumers at some point during our lives. Whether it’s due to an accident, a chronic condition, a check-up, or a sports injury from a flag football league that they swore was “recreational,” each of us has visited a doctor, gone to urgent care or the ER, or needed care from a doctor or specialist. 

The problem is–accessing care can be incredibly difficult. 

As Todd Haedrich, CEO at Optimize Health has noted, traveling to the doctor can take as much as two hours for people who live in healthcare deserts. This is an even greater burden for those who already live on the margins, and who have to decide between taking unpaid time off to make that visit, or waiting until their health becomes critical. Concurrently, healthcare providers are trying to meet every person’s care needs through office visits alone, and we're trying to solve an escalating problem with the same solution as we did decades ago. 

To support the current number of adults in the U.S. with at least one chronic condition—think hypertension, diabetes, congestive heart failure, or obesity—requires physicians and specialists find an extra 10.6 hours per day, or an extra 2,500 hours per year if they continue to treat patients with in-office visits alone. 

I'm a proud English major, but I have enough math sense to know this problem + solution set is never going to add up.

The great thing about our remote care solution is that it completely flips the script.

We’re no longer talking about how trying to add more hours to the day or how to add more patients into each office visit (as if we could), but showing providers and patients that they can flex the time available outside of office visits to give and receive the right level of care at the right time.

Think about it: if you're a physician with 8 office visits available each day, and have some patients who need simple questions answered and some patients who are having critical health issues, would you want to wave a magic wand to know who you should see in office, and who can be supported through less time intensive channels? And if you're a patient who can save that two hours of travel time by getting a phone call from your clinical team to tell you that your blood pressure is looking good and you're doing well, wouldn't you want the same empowerment? 

This is the level of insight Optimize Health's remote care solution provides our clients and their patients: organization, prioritization, and above all, continuous connection. 

When we started researching and building our remote care platform, our ethos was guided by the simple idea that our technology should make it easier for people to help people. 

As we refreshed our brand’s visual design to highlight how we help providers to build deeper bonds with their patients, we also revisited our narrative identity too. Why? Because our shift from a single, RPM-only solution to the single operating system for all remote care changed the scope of who we could help. We were no longer just focused on the benefits to providers and clinical teams, but solving how to re-center the rich relationships between patients and providers, no matter where they are, and codify this into our solution and services.

New Mission, New Vision, Same Excellence

There’s no doubt: we have the premier remote care technology, and are forging a future for healthcare delivery and accessibility that other companies are just beginning to reckon with. 

As I started reshaping our mission and vision, I wanted it to be as powerful and responsive as our remote care platform. We spoke with our leaders, our staff, our clients and their patients, and the key theme we kept hearing was potential. Potential for better care. Potential for better lives. Potential to revolutionize the quality and quantity of patient and provider interactions outside the four walls of the practice. 

Now, as we delivered the single operating system for all remote care, we seized that potential and forged it into a reality where better outcomes, better conversations, and better lives are possible for anyone. 

Put simply: we are freeing patients and providers from a proximity model to a reality where care is a part of people’s daily lives–not just a few times a year. 

Today, I’m proud to share Optimize Health’s new mission and vision that reflects our solution and the possibilities for patients and providers alike. 

Our mission: We are on a mission to transform how medical groups use technology and real-time data to treat patients outside the practice walls. As a leader in remote care solutions, we help medical groups deliver proactive care that re-centers the patient and provider relationship and improves patient outcomes and their quality of life.

Our vision is as powerful as it is simple: Powering better outcomes for anyone, anywhere.

With our vision for remote care, RPM is repositioned as a pillar program alongside other key remote care programs, including chronic care management (CCM), principal care management (PCM), remote therapeutic management (RTM), and more to fundamentally improve the accessibility and responsiveness of healthcare. 

Patients can now receive care during their daily lives from their providers and clinical teams in real-time. It’s the difference of proactive care and reactive care, and how the smallest changes can make a big difference in people’s lives.

I’ve had the tremendous privilege of hearing from our clients and their patients about how their lives have improved through remote care. We have a number of success stories, but one that has always stuck with me came from Kimberly Novak, practice manager at Kentucky Cardiology. There was a patient with hypertension who was too nervous to travel in case she needed critical care. But after being enrolled in RPM, she finally felt safe enough to fly out of state to visit her daughter because her doctor would receive her readings in real-time, and could intervene before anything became critical. 

These are the stories that power our mission and vision. 

Optimize Health is forging the shape of what’s possible for healthcare, and delivering on those ideas. Our remote care platform is just the start–we’ve got an entire future on our roadmap. Visit us at optimize.health for more.